Semrush vs Moz

Semrush

Semrush combines SEO with advertising, social media and, in its newest bundle, visibility in artificial intelligence (AI) answers — in exchange for a considerably higher entry price than more focused SEO tools.

Moz

Moz Pro is a more specific SEO tool, with rank tracking, site audits and backlink analysis, and since 2026 it adds AI visibility tracking (mentions in Google AI Overviews, tracked prompts in GPT, Gemini and Google AI Mode) within all of its plans, at no additional cost.

Key differences

• Moz Pro is substantially cheaper at its useful entry plan ($79/month billed annually) than the equivalent Semrush plan (~$117/month).
• Moz includes AI visibility tracking in all its plans at no extra cost; Semrush reserves that feature for its separate "Semrush One" bundle, which costs more than its classic plans.
• Semrush has a much broader product scope (advertising, social media, content project management) that Moz does not try to replicate.
• Both offer a free trial, although Moz's is usually available on more plans directly.

Pricing

Updated: September 2026 — source: official pricing pages (see Sources).

Semrush

• SEO Classic — Pro $117.33/month, Guru $208.33/month, Business $416.66/month (billed annually).
• Semrush One — from $199/month (Starter), up to $549/month (Advanced).

Moz

• Starter (single-site) — from $49/month.
• Standard — $99/month ($79/month billed annually).
• Medium — $179/month ($143/month billed annually).
• Large — $299/month ($239/month billed annually).
• Enterprise — custom pricing.

Features and integrations

If the work is mainly SEO (rank tracking, technical audits, backlinks) and AI visibility without paying for a separate bundle, Moz Pro covers that at a lower entry cost. If you also need advertising, social media and other digital marketing pieces in the same place, Semrush gives you more surface area, at a higher price.

Ease of use

Moz is usually seen as simpler to learn because it has fewer modules to cover. Semrush, being a larger suite, has more of a learning curve, though also more documentation and community because of its size.

Who is each tool for?

Semrush: Marketing teams that need SEO alongside advertising and social media on the same platform.

Moz: Freelancers or focused SEO teams that want AI visibility included without paying for a separate bundle, at a lower entry cost.

Verdict

Moz Pro wins on price-to-features for focused SEO; Semrush wins if you need a broader digital marketing suite in addition to SEO.